Author Archives: Praveen Hinduja
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Leveraging Trade Shows and Expos for FMCG, Apparel, Machinery, and Cosmetic Manufacturers
Leave a CommentSuccess is built on collaboration and innovation.Trade shows and expos come in various forms, ranging from industry-specific expos to international events that attract a global audience. These exhibitions are meticulously curated, bringing together like-minded businesses, professionals, and enthusiasts. Whether you’re a food product manufacturer looking to introduce a new line of organic snacks, a footwear brand unveiling the latest collection, a machinery supplier showcasing cutting-edge technology, or a cosmetic manufacturer launching innovative skincare products – trade shows provide the perfect platform. In both the Indian and US landscapes, these events offer a unique space for manufacturers in diverse sectors like food products, shoes, clothing, machinery, and cosmetics to make their mark.
The Power of Trade Shows and Expos
Trade shows and expos are vibrant gatherings where manufacturers and businesses converge to exhibit their offerings, innovations, and capabilities. These events serve as microcosms of industries, showcasing the latest trends, technologies, and products. Attendees include not only fellow manufacturers but also distributors, retailers, wholesalers, and even end consumers, creating a holistic ecosystem for business growth.
Stepping onto the vibrant floors of a trade show, exhibitors open the door to a world of unparalleled advantages. These bustling events are more than just temporary marketplaces – they are catalysts for growth, innovation, and connection. From the allure of exposure to the magic of networking, here’s a closer look at the benefits
Beyond the glitz and glamour, trade shows are the ultimate networking playground. Professionals from every corner of the industry gather under one roof, fostering connections that can shape business trajectories. Exhibitors have a unique chance to interact with potential clients, suppliers, distributors, and partners face-to-face – a rare gem in today’s digital age. It’s in these interactions that ideas are exchanged, collaborations are initiated, and deals are sealed.
A Stage for Learning: Knowledge and Insights Galore
Trade shows are more than just a platform to flaunt offerings; they’re also a hub of knowledge exchange. Seminars, workshops, and panel discussions offer insights into industry trends, market shifts, and emerging technologies. Attendees gain valuable know-how, and exhibitors can position themselves as thought leaders, sharing expertise that sets them apart.
Extending Your Reach Through Digital Marketing
In today’s digital age, the trade show experience doesn’t end when the event closes its doors. Our digital marketing strategies extend the impact of your trade show participation. Through strategic social media campaigns, email marketing, and content promotion, we keep the conversation going and maintain the momentum gained during the event. This comprehensive approach amplifies your trade show ROI and enhances your brand’s visibility long after the event concludes.
Crafting a Memorable Booth Experience
Bridgekash, a leading marketing agency, specializes in optimizing trade show participation for businesses across industries.At Bridgekash, we understand that a successful trade show presence goes beyond just setting up a booth. Our team of experts collaborates with you to design a booth that not only showcases your products but also tells your brand’s story. With eye-catching visuals, engaging displays, and interactive elements, we ensure that your booth stands out amidst the sea of exhibitors. We transform your space into an experience that leaves a lasting impact on attendees.
CRM Management for Lead Generation
Our CRM management services are designed to streamline lead capture and follow-up processes. We assist in collecting attendee data and qualifying leads, ensuring no potential opportunity is missed. Our tailored CRM solutions enable effective communication and nurturing of leads post-event, driving conversions and ROI.
Amplifying Your Trade Show Strategy
Our comprehensive approach extends beyond the event itself. We harness the power of digital marketing to create pre-event buzz, attract a targeted audience to your booth, and extend post-event engagement. Our social media and email campaigns ensure your trade show presence resonates with a wider audience.
In conclusion, trade shows and expos are pivotal touchpoints for FMCG, apparel, machinery, and cosmetic manufacturers.
Trade shows serve as a nexus of collaboration, where manufacturers, suppliers, distributors, and retailers converge to shape the future of the industry.They are more than events; they are gateways to growth, opportunities, and transformation. So, as you prepare to step onto the exhibit floor, remember that you’re not just showcasing products – you’re unfurling possibilities, one booth at a time. Bridgekash acts as your strategic partner on this journey, providing the expertise needed to navigate the trade show landscape, enhance your brand’s presence, and drive growth.
In a nutshell, participating in trade shows is not just an opportunity; it’s a strategic move that can propel your FMCG, apparel, machinery, or cosmetic manufacturing business to new heights. With Bridgekash by your side, you’re equipped with the tools, insights, and strategies to make the most of your trade show experience and pave the way for sustained success.
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From Shelves to Screens: Elevate FMCG Sales with Bridgekash’s Digital Expertise
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Data Protection: Is your business compliant enough?
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Why Website Security is crucial for your online presence?
Leave a CommentWhy Website Security is crucial for your online presence?
Since March 2020 the website hacking is at an all time high. As per Wordfence, In April 2020, over 900, 000 WordPress sites were attacked from 24,000 distinct IP addresses, resulting in information stealing.
This sudden rise in attacks is eyebrow-raising and worrisome, as it has considerably increased the possibility of …
- loss of customer’s data
- loss of customer trust
- loss of revenue
- pricy website coding repairing
Such stats should never impact the behavior of your customers.. Without taking security measures you can lose valuable visibility.
Let us help you gain your customers’ confidence shopping on your website.
What’s compromising your website security?
- Shared Hosting
Shared hosting is a popular choice for its lower price. It might appear to be a good deal at first, but unknowingly you are putting your site in danger. In this kind of hosting, there is a possibility that your records aren’t treated appropriately. Being shared in nature, it becomes easier for hackers to steal server resources. GET SECURE HOSTING
- Irregularity in CMS Updates
If you are not updating your website software, plugins, and CMS on time and with proper measures you might be creating a path to cyber attacks. Also, plugins that are no longer in use and still existing in your system are a threat. Such plugins should be removed rather than disabling.
- Absent SSL Certificate
A very frequently asked question is do all sites need an SSL certificate? Well, yes. SSL keeps the sensitive information sent across the Internet encrypted. This way only the intended recipient can access it and your site remain safe.
So, if you want your customers to trust you, it is important that you have an SSL certificate, especially sites with a shopping cart, contact forms, or login functionality.
- Server Crash
Loss of data due to server crash is quite a possibility and the reasons could be anything, from hardware issues to code-breaking or configuration error to plug-in error. If it happens under any circumstances, you will surely have to face security issues. But, if you have a backup, you can prevent the permanent loss of data.
What can we do for you?
In cut short, we clean and protect your site in the following ways:
- Advanced security monitoring
- Providing secure hosting and limited support
- Running a security site audit
- Managing and removing redundant plugins
- Managing different levels for users access
- Implementing SSL certificate
- Securing your computer system from hacking using FTP
In the digital world, security has always been a top priority. A fully secured website ensures that it fights all attempts of information stealing and we can help you with what is available the best in the industry.
Secure your site now!
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How Should Businesses adapt their marketing post pandemic
Leave a CommentWhy should you continue to invest in marketing post COVID – 19
The pandemic outbreak of COVID-19 and the recession induced disruption in almost every business sector. The education, retail, logistics, finance, entertainment, transportation, and manufacturing industries are the hardest hit sectors in the current market, suffering huge losses and facing high uncertainty.
The fear of mounting losses has led many companies to cut down their expenses on all levels, including marketing expenditure.If we talk in terms of a long -term business perspective, the decision is somewhat reactionary than strategic.
Why? The reason is quite simple. By curtaining a marketing campaign, you are curbing your market presence. And in this ever-competitive market, if you don’t actively move ahead, you’ll fall behind.
This can be a high time to future proof your business for post-COVID-19 time by shifting your focus to branding and promotion part.
Why you should continuously invest in marketing.
- To accelerate your long-term business goals.
- To retain your existing customer base.
- To boost even more visibility in the target market.
- To utilize this time to perfect your website.
Now, you might have a question – how should I grow or market my business at this time?
We have structured a strategy to help you fight the situation and get ready with an effective plan.
Create an e-Commerce Platform
The retail sector is one of those primarily affected sectors by the outbreak of COVID-19. Many well-known brands’ stores are closed, and many are on the way.
While the fact is painful, it is also the right time to prepare your business for the long haul. Let your business embrace technology and shift to eCommerce solutions.
It is the time when you can get your own e-commerce portal ready to hit the market at appropriate time. While you will be able to sell your products smoothly, you will also notice decreased expenses.
Try our effective technologically integrated eCommerce services for retail businesses, which will make it easy to run a business online with full control and access.
Setup CRM
Improve business relationships, even during the crisis. The CRM system enables you to manage all your company’s relationships and interactions with customers and potential customers. It identifies your potential customers and keeps you connected with them.
You can utilize the CRM system to find and contact potential customers, enagage with current ones and provide support and additional services.
Opt for SEO
SEO is an evergreen strategy to help your potential client find you. Implementing the right keywords, metadata, and site architecture are highly essential to rank in search engines. This process might take a while to show up noticeable results, but the end-result is persistent.
SEO is an apt choice to use in the current phase for your business. The reason, by the time the crisis will be over, your customers will start finding you, and you will be ready to welcome them.
Check out our SEO technique that is highly result-oriented to assure you to help your website appear in the top rankings on a search results page.
Setup Database
Data is highly crucial to your business to pinpoint potential customers based on compiled information. This is where you need to set up a database for your marketing team.
Our database development team creates a targeted list containing customer data. Once the database is ready, you can frame your business plan to target those customers.
Setup Email Campaigns
Why not take this time to build relationships with potential customers?
Email marketing can be a great way to connect with your clients, whether you have B2B or B2C business. Nurture your existing leads via email newsletters and establish brand-consumer trust for the longevity of your business, which is valuable now and long beyond COVID-19.
Use our strategic email marketing service now to set yourself up for long term success.
Managed IT Services
The Virus crisis has compelled all the businesses to get Managed IT Services to operate the process.
maximum businesses got digital transformations, making it easier to operate the process without hampering the business in the COVID-19 outbreak. Our managed IT service is available round the clock and offered by certified pros to alleviate the business process further.
Conclusion
It is essential to understand, even if you are not actually trading or selling, the business process is still on, your brand still needs visibility and your business still needs to mark its territory in the market.
Due to the absence of competition, your one-year ranking targets can be achievable in two to three quarters. The market is expected to be back on foot and start operating on a similar scale as prior to COVID19 pandemic in the coming quarters.
Marketing experts highly support the idea of continuing the marketing process irrespective of the market condition, because you never know when the situation flips to bring you enormous business opportunities!
About Bridgekash:
Bridgekash offers complete digital marketing services. We like to Create, Develop, Assist, Support, Experiment to make your Business Grow. We believe in providing the Best Standards of Online Marketing. Our Extensive Services Cater to all arenas of Branding, Marketing and, Improving Sales Funnel.
Get in touch with us +91 9029922922 Or Or Email us sales@bridgekash.com
Happy to help!
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Custom Websites
Leave a CommentCustom Designed Websites VS Template Website: All you need to know
Now that you are all set to go ahead and invest in a new website and create a digital presence for your brand, are you wondering if you should go with a custom built website or use a template? Let us help you weigh your choice.
Template websites offer standard themes which are visual blocks of drag and drop and allow few modifications here and there like change in text and colour. To begin with, this may seem like the most convenient approach to build your business online. However, they are not flexible enough to reflect or accommodate your business requirements effectively and lack the desired technical support to help your website grow in sync with your business. Overall, they fall back to give your business a unique identity and the desired recognition.
On the other hand, Custom Website has all that it needs to make a unique presence of your business in the digital world. Let’s not forget that we are now in a posst-pandemic world where businesses are struggling to create a presence through offline marketing. Prints, flyers, catalogues and door to door marketing are not viable options anymore. Having a full-fledged, self- sustaining and user friendly website that can speak all about your business and get you your projected sales is the need of the hour. Creating digital footprints of your business is the key to reach your targets.
Here’s what a custom website can do to furnish these requirements.
Perfect Alignment with Branding
Don’t get Seen, Get Noticed!
Remember your website is your shop front and is the key platform to build your brand image. A custom website can adapt to your exact business needs and give you ample opportunities to embed your branding into it. A custom website is completely unique in design and stands apart from millions of other websites that are built using templates and look alike.
Best Return of Investment
66% of Marketers list custom websites as driver for improved business performance and CX experience
Building a custom website is the best Return of Investment for your business apart from being scalable and flexible. An average lifespan of a custom website is around 3-4 years while for a template website is 1.5 years. A custom website is not only a more stable and cost effective long term solution but also a profitable solution in long run. Templates also lack business generating capabilities resulting in low ROIs.
Seamless User Experience
Because it is built to convert users into customers
When you choose to go with custom website you buy the freedom to make your website user friendly and responsive while being business driven. A custom website design can make your business’s user journey smooth and seamless since the business functionalities are reflected well through optimum screen utilization and relevant features that are chosen by experts who understand your target audience well. Remember when a user stays for long on your website, the chances of him becoming your client are high.
When you go for a template website, you are choosing a theme that is not unique to your business and cannot be optimised to suit your business requirements resulting in poor user journey and low conversions.
Tailored to Business Needs
75% of people form their opinion of a website based on its aesthetics.
A custom website is designed and developed based on business requirement and can be made in lesser time and within your budget. We can build a scalable, flexible and cost effective website in just 72 hours only for a one- time cost of INR 20,000. With ACF Plugin which is easy to edit, your website can be edited easily. We can also integrate your existing domain and help with hosting in the same cost. Don’t forget that a custom website is coded from scratch and hence has the capability to completely expand in sync with your business without compromising on security.
Template websites on the other hand are rigid and inflexible. They are built on standard themes and have limited or no compatibility with plugins and extensions. Since the code for these websites cannot be altered, there is almost no scope of scalability with your business.
SEO Friendly
Cost Effective Optimization
A custom website can be coded such that it can be optimized for search engines and can hence engage with your visitors right off the bat. They also give the ability to make design and code updates with ease, allowing your site to soar to the top of search engine rankings, helping customers to find you. All this while saving half of your SEO cost.
Template websites have standard SEO optimization techniques with limited scope of alterations and hence climbing the ladder of google ranking for your website becomes a myth.
Responsive across Devices <
Smart websites are adaptable
Templates may not be designed to work or be responsive on all devices and browsers. It is important for your website to adhere to the latest standards and technology in order to be responsive to all kinds of devices and browsers. Custom websites are tested across multiple screens to ensure they are compatible and look the same across all devices and browsers
Support & Maintenance
You deserve beyond just a good design
Last but not the least, when you choose to go for custom website, there will always be a team or organization that you can go back to for support, upgrades and maintenance like hosting and domain integration since they built the website for you. Template websites have limited support.
Debunk the myths that custom websites make a hole in your pocket and are time consuming. What if we say you can have it all in just 72 hours and within your budget? Avail this offer NOW!